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  PARTICULAR Page No.
1 Influence of Demographic Variables on the Psychological Biases of Retail Investors – An Empirical Study
Prabha Rajagopalan & Dr. S. Gurusamy
1
2 India's dilemmas in world bank: the politics of bargaining or influence
Dr. Badruddin
56
3 A study on management institutions in context with entrepreneurial for the development of economy of India with emphasis on Lucknow
Dr. Gaurav Bisaria
64
4 Alarming employability skills deficiency among budding engineering graduates – a study on engineering graduates in Chittoor district
N. Hari Prasad & Dr. J. Parasuraman
76
5 Problems associated with the micro and small enterprises: a study among traditional sector entrepreneurs in Nagaland
Imtinungsang Jamir
84
6 Perspectives of Rural Entrepreneurship In India
S.Moghana Lavanya, S.Hemalatha & V.M.Indumathi
95
7 Evaluating the effectiveness of training and development programmes on organizational growth and employee performance; a case study of Y&K company ltd, Koforidua, Ghana
Bright Nyamekye & Dr. V.M Ponniah
101
8 Employer - Employee Relationship
Dr. B. Devamaindhan
108
9 A study on assessing the market potential of skill development training programs in engineering colleges with reference to Madurai region
Dr.B.Rajeswari
114
10 Emerging Trends In E-Marketing & It's Scope And Effectiveness In India
Ayan Saha
122
11 Practicing marketing; and it's challenges in the healthcare industry
Amoah-Binfoh Kenneth, Priscilla Bempah Botw & Dr. Joe Sarprasatha
127
12 Evaluation Of Customer Satisfaction And Loyalty Across Select Demographic Characteristics In A Premium Coffee Shop Restaurant Context
Ramakrishnan Venkatesakumar
136
13 An Analytical Study On Seasonal Anomalies Of Ten (10) SENSEX (BSE) Listed Stocks From The Time Period 2006 (February) To 2014(February)
G.Vignesh Prabhu
144
14 Quarterly financial results and trading volumes in the Indian stock markets
R. Ravi Sankar
152
15 Impact of dividend announcement on share price: both sector and industry wise analysis
Subhendu Kumar Pradhan
159
16 A study on KSA (knowledge, skills and ability) competency among nurses
P.Jakulin Divya Mary
168
17 Corporate Social Responsibility (CSR): A Case Study of Adithya Birla Group
Devaraja Nayaka & Dr. Nanjunda
175
18 In which exchange rate forecast techniques – do forecast trust? – context of India
Jayshree Mandaviya
188
19 Occupational stress among working women: an empirical analysis
Dr. Anil Kumar & Meenakshi Yadav
199
20 Analyzing the impact of celebrity endorsements: goods v/s services
Kisholoy Roy & Rishav Surana
217
21 A study on Pradhan Mantri Jan Dhan Yojana – with reference to nationalized bank (Bank of Baroda)
Sri Lakshmi, D.Mamatha & Dr.Ponniah V M
227
22 A market study on buying behaviour pattern of customers with reference to e-shops
Dr. K. Sadasivan, Associate Professor & D. Mohan Rangam
237
23 Solar panel and renewable energy in Mexico - development and outlook for photovoltaic
José G. Vargas-Hernández
243
24 Technological innovations and health care expenditure
Dr. Miniar Ben Ammar Sghari & Pr. Sami Hammami
261
25 Reshaping development project: conjoint analysis for assessing urban development climate
Matiur Rahman
271